CRM Solutions Case Study
The British Association of Sport and Exercise Medicine (BASEM) is dedicated to the promotion of good health through physical activity and the provision of sports medicine expertise to optimise athletic performance at all levels.
Founded in 1953 it is the oldest Sport and Exercise Medicine Association in the United Kingdom and is the official UK representative to both the European Federation of Sports Medicine Associations EFSMA and the International Federation of Sports Medicine FIMS.
With an ever increasing membership BASEM recognised that they needed to improve their internal management processes, and in particular in renewals and payment processing. The renewals process was very inefficient both in terms of time taken and the process of establishing who owed fees to the association. In some cases this annual process took over two months to complete and in the worst scenario the process failed to collect the correct payments or take any payments at all.
Decisions were able to analyse the requirements and help BASEM establish the correct process required to make the management of the membership more efficient. Using contact manager™ CRM data migration tools, historical data was put through an extensive cleansing process. All membership information was then migrated to contact manager™. BASEM then had the capability of going through a parallel run using the old method of renewals alongside running contact manager™ CRM. The cost savings were quickly established, freeing up valuable time for the membership team to concentrate on marketing and reporting.
The increased productivity BASEM have achieved since using contact manager™ CRM is very visible and the return on investment has been quickly established.
The membership team can now concentrate on providing added value activities safe in the knowledge that contact manager™ CRM will handle the day to day running of the membership process efficiently.
- Reduction in time taken to process renewals – now taking a matter of days rather than months
- Data cleansing helped get the renewals process back on track
- More accurate membership data
- Significant improvement in productivity
- Increase in marketing activities
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