Membership Software Contact Manager CRM helps grow CLA.
Founded in 1907, the Country Land and Business Association (CLA) is the membership organisation for owners of land, property and businesses in rural England and Wales, currently having over 34,000 registered members.
The CLA recognised the need to provide an efficient and cost effective IT solution to its membership management processes. These processes had been handled by both legacy and paper based systems, which over time had become very cumbersome and inefficient.
Key to selecting a solution was the ability of its members to access additional services offered by CLA through the internet. Another key area was the organisation and handling of the annual Game Fair event, with over 144,000 attendees and 1,000 exhibitors; this major event requires extremely efficient and cost effective processing.
In 1999 after extensively searching the CRM market, CLA came to the conclusion that a tailored solution was required.
At this point CLA turned to Decisions, and together Decisions and CLA developed contact manager™ CRM. Over the years our relationship has flourished and helped to drive contact manager™ CRM into being one of the leading membership management applications on the market today.
CLA now utilises the full power and functionality of contact manager™ CRM along with the member self-service option, contact manager™ Portal, which allows the CLA members access to all the key areas that CLA offers, from tax advice to legal guidance notices.
contact manager™ Event Manager is used to run the prestigious Game Fair annual event, from providing pre and post marketing through to taking payments and issuing tickets.
The Benefits of Membership Software
contact manager™ CRM provides the CLA with a robust and accurate back-end system, allowing the CLA membership team to concentrate on providing a more efficient and tailored service to all of its members.
Benefits to the CLA have been significant, and include the following:
- Improved recruitment as members join online in real time
- Reduced requirement for internal processing
- More accurate data as members keep their own details up to date
- Improved product sales with real-time ordering and payment
- Improved management of key events including the prestigious annual Game Fair
Contact us today to discuss your specific requirements.